BUILT EXCLUSIVELY FOR CITY LIFESTYLE PUBLISHERS
Earn Press
and Sell it
as a service
BUILT ON DECADES OF MEDIA EXPERTISE
30+
Years of experience
in media relations1,000s
Placements secured
across multiple platforms
ONE
Proven framework
refined through campaignsTHE PR CHALLENGE
Selling ads is not the hard part anymore.
Standing out is.
THE MEDIA MAGNET ANSWER
Earned media does exactly that:
but most publishers never operationalize it because it is unclear.- What to pitch?
- Who to send it to?
- How to write it?
- How to follow up?
- How to do it consistently without wasting time?
Media Magnet exists to make that predictable.
WHAT IS THE MEDIA MAGNET SYSTEM
A guided earned media application built specifically for City Lifestyle publishers.
Everything is designed to remove the guesswork.
- You do not start with blank pages, you start with a workflow.
- You do not rely on personal memory, you rely on a repeatable system.
- You do not wonder what good looks like, you use examples, training, and support built into the product.
PR WITHOUT BECOMING A PR AGENCY
Media Magnet packages it all as a premium advertiser service.
THE PROCESS
From magazine to media pitch, in five guided steps.
Every step has a clear action and a clear output. No blank pages. No guesswork.
STEP ONE
Build your Publisher Profile.
Position yourself as the expert voice of your city so journalists understand why you are a credible source. Your profile makes every pitch more powerful before you write a single word.
STEP TWO
Convert stories into pitch angles.
Turn topics, trends, and advertiser insights into story angles that match what media outlets actually cover. The system guides you from raw idea to a structured, pitchable angle.
STEP THREE
Generate ready-to-send pitch emails.
Structured pitch drafts written in a proven format, ready to edit and send. Built on the EPIC Framework so every pitch has editorial relevance, strong positioning, impact framing, and a compelling hook.
STEP FOUR
Send to the right outlets.
Start with a pre-filled local media list, then build your own as relationships with producers and editors grow. Your list becomes a strategic asset over time, not just a spreadsheet.
STEP FIVE
Get support before you hit send.
Coaching and pitch review so your pitches improve fast and you do not waste cycles on weak angles. Monthly group sessions and live chat review during business hours, built to keep you moving.
A PROVEN FRAMEWORK
The EPIC Pitch Framework built into every pitch.
EDITORIAL RELEVANCE
Why this story matters right now, tied to the news cycle, season, or cultural moment journalists are already covering.
POSITIONING
Why you or your advertiser is the right source for this story. Credibility framed clearly and quickly.
IMPACT FRAMING
Why this story changes something for the audience: a decision, a perspective, a behavior. The stakes made concrete.
COMPELLING HOOK
Why it is worth their attention in the first two sentences: the opening that makes a journalist keep reading.
HOW MEDIA MAGNET WORKS
One Platform.
Two Ways It Pays.
Earn media for your publication
Sell earned media creation to advertisers
WHAT'S INCLUDED
Everything you need to earn media, then sell it as a service.
Publisher Profile Builder
Create an expert profile that makes you media-ready.
Story Converter Engine
Turn local insights and magazine content into pitchable story angles.
Pitch Email Generator
Generate outreach that sounds professional and gets to the point fast.
Local Media Contact Database
A starter media list for your market...customizable as you grow.
PR Playbook for Publishers
Know what journalists want and how to build repeatable coverage.
Media Training System
Show up on camera, podcasts, and interviews with confidence.
12-Month Editorial Calendar
Timely angles and seasonal hooks mapped out across the year.
Media Segment Examples Library
Real examples so you can model what works.
Live Support
Monthly group coaching, plus live chat pitch review.
BUILT FROM DECADES OF EARNED MEDIA WINS
Publishers already have what most PR teams lack.
Publishers already have what most PR teams lack: access, relationships, community insight, and pattern recognition. Media Magnet turns that natural advantage into a repeatable workflow.
Jennifer Willingham
Co-Founder and CEO, EPIC
- 30+ years of media relations expertise
- Relationships across major outlets
- Track record launching culture-shaping campaigns
WHO IS THIS FOR
Media Magnet is for Publishers who want to:
Increase authority locally
Differentiate beyond ads
Add a premium advertiser service that feels structured and valuable
Build a repeatable earned media rhythm you can maintain
We will show you the workflow, walk you through the product, and map how this fits your market.
THE COMPLETE
Media Magnet System
Everything you need to earn media coverage,
build authority, and create a new revenue stream.
| Expert Bio & Profile Builder | $900 Value |
| Pre-Filled Media Contact Database | $7,000 Value |
| PR Playbook for Publishers | $1,200 Value |
| Media Training Module | $2,500 value |
| 12-Month Editorial Calendar | $600 value |
| Media Segment Examples Library | $500 value |
| Monthly Group Coaching (12 sessions × $500) | $6,000 value |
| Total Value | $30,700 |
ANNUAL LICENSE
$2,999/year
One-time annual payment • Includes all updates • 30-day money-back guarantee
Common questions,
answered directly.
How is this different from a press release service?
I’m a publisher, not a PR agency. How does this work for me?
What outlets should I target first?
Start with outlets that cover local business, lifestyle, and community trends. The platform gives you a starter list in your market, then helps you refine it based on the story type and the audience you want to reach.
What is included in the media contacts database?
A curated starter set of outlets relevant to your market, plus a structure to add producers, editors, and reporters as you build relationships. You can customize categories, notes, and outreach history so the list becomes an asset over time.
How do I sell this to advertisers?
You sell a clear deliverable…pitch creation and outreach built from a proven framework. Advertisers understand visibility, credibility, and third-party trust. You position it as a premium add-on that supports their authority, not as vague “PR.”
What if a pitch doesn’t get picked up?
That is normal in earned media. The system is designed to help you improve quickly by strengthening the angle, the hook, and the outlet match. You also have coaching and pitch review so you can tighten the pitch before you send again.
What support is included?
You get monthly group coaching and live chat pitch review during business hours. This is built to keep you moving, help you troubleshoot, and raise your pitching quality over time.
What happens on the demo call?
We walk you through the platform, show the workflow end to end, and answer questions about how publishers use it in the real world. You will leave with a clear recommendation for your market and your best next step.
How fast can I get my first pitch out?
Most publishers can generate their first pitch quickly once the profile is set and a story angle is selected. The timeline depends on how fast you can approve the angle and send outreach…but the workflow is designed to reduce setup friction.